Minggu, 11 Januari 2009

Mazda BT-50 gets facelift

by: Kittipong Unparsert  

Mazda has given its BT-50 pickup truck a minor change and announced that the new model will help it achieve a total pickup truck sales of 12,700 in 2008, up from 11,000 units in 2007. 

Produced at the AutoAlliance Thailand (AAT) plant in Rayong, the BT-50 is also exported to 130 global markets from Thailand. The facelifted BT-50 maintains its sporty appeal, with the new design adding a more dynamic and robust look. 

There is a new front pentagonal grille, along with new front bumpers, multi-reflector headlights and turning lights. Meanwhile, the rear lights are larger and come with chrome trim. The side profile is highlighted by a new wheel fender kit, as well as 15-inch or 16-inch 5-spoke wheels. There are 11 colours to choose from as well. 

Mazda Sales Thailand Co Ltd marketing director Sureethip La-ongthong says that the company will focus on two-wheel-drive pickup models this year. As much as 97 per cent of Mazda pickup truck sales are made up of two-wheel-drive models, while the remaining 3 per cent are four-wheel-drive models for fleet customers. 

"Previously the ratio between two- and four-wheel-drive models was 85/15, but presently the popularity of thr four-wheel-drive models have grown," she daid. 

Sureethip said the company will emphasize on the 4x2 2.5-liter and 3.0-liter models, with prices starting at Bt489,000 foi the standard cab and Bt541,000 for the Freestyle cab. The 4x2 Hi Racer starts at Bt602,900 and the 4-door model at Bt612,900. 

Mazda is also planning to spend Bt20 million for a countrywide roadshow to 12 provinces from March to June. Caravans of the BT-50 and Mazda3 will be shown along with special activities including special stunt shows, concerts, games and prizes. Sureethip said the automobile market should finish the year at 650,000 units, and Mazda plans to sell 16,000 units, which is approximately 2.5 per cent of the market.

Selasa, 23 Desember 2008

Heavy Equipment

Heavy Equipment

The other day my husband came home from work and a very good mood. He excitedly showed me the new card he had in his wallet. This card said that he was qualified to run heavy equipment. I’m not sure what it is about men and heavy machinery, but they seem to love it. You can see this when you drive by a construction site and your husband’s eyes light up as he stares at the large crane, or perhaps the large dump truck he sees there. I cannot explain it, but perhaps that is because I’m not a man. 

Heavy equipment has been used for decades to aid in construction. You cannot go by a construction site without seeing all sorts of different machines either sitting around or being used. It makes sense that heavy equipment is necessary, especially in road construction. If you have ever seen what this equipment can do, you know that there may be no other way to do it. If large pieces of iron had to be lifted by hand without the aid of heavy equipment, overpasses may never be built. If we did not have large machines to move earth and materials, many of the projects which wrap up in a few years, may never have been finished, or may never have been envisioned in the first place. 

There is currently construction going on near me. They are using heavy equipment to completely reroute traffic were to interstates meet. Because there was a traffic light on one of the interstates, traffic was slow, and there would often be problems with accidents. In order for the interstate to remain an interstate, the light had to be removed, and a series of on and off ramps had to be constructed. The construction has been going on for almost two years now, and there is no shortage of heavy equipment on the scene. 

They tell me it will be another year before the new road is completely finished. Without the help of heavy equipment, this project may have taken 10 years. Though my husband does not work at road construction, he still likes to look at the pieces of heavy equipment he sees when we go by. Most of what he uses for his job is smaller than what we see for road construction. That doesn’t mean he isn’t excited about his new license, and won’t take advantage of having it every chance he gets.